HOW TO START A NEW MAGAZINE
MONOCLE’S TEN RULES
Andrew Tuck, the editor of Monocle magazine,
presents ten rules about how to start a new magazine
in this article from The Independent.
1) You need a good name.
2) Forget the focus groups.
3) Spot the opportunity.
4) Invest in photography.
5) Hire an international team.
6) Celebrate print.
7) But remember the world’s gone mobile.
8 ) Work the time zones.
9) Keep it simple.
10) You can forget your health regime.
MONOCLE’S TEN RULES
Andrew Tuck, the editor of Monocle magazine,
presents ten rules about how to start a new magazine
in this article from The Independent.
1) You need a good name.
2) Forget the focus groups.
3) Spot the opportunity.
4) Invest in photography.
5) Hire an international team.
6) Celebrate print.
7) But remember the world’s gone mobile.
8 ) Work the time zones.
9) Keep it simple.
10) You can forget your health regime.
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